About Us
Since 1997, our mission has been to design and produce high-quality fishing lures that combine proven performance with attention to detail. With decades of hands-on fishing experience behind every design, our lures are built to perform in real-world conditions — tested, refined, and trusted by anglers.
We focus on realistic action, durability, and natural appearance to ensure each lure is as effective as possible. Many are still hand-painted, maintaining a tradition of craftsmanship that sets our products apart.
Over the years, we’ve expanded our range, introduced new models and color patterns, and reached anglers around the world. Whether you're targeting freshwater predators or fishing remote waters, we aim to offer the right lure for every situation.