CRAFTED WITH PURPOSE
Every lure starts with a clear vision
HANDMADE QUALITY
Because true quality can’t be rushed
BUILT BY ANGLERS
Designed by people who live to fish
Last updated: June 06, 2025
Our store operates this website and its related services, features, content, tools, products, and offerings to provide users with a personalized shopping experience (“Services”). The store is powered by Shopify, which enables us to deliver these Services to you. This Privacy Policy outlines how we collect, use, and share your personal information when you visit, use, or make purchases through our Services or otherwise interact with us. In the event of a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will govern with respect to your personal data.
Please read this Privacy Policy carefully. By using or accessing our Services, you confirm that you understand how your personal data will be collected, used, and disclosed as described here.
“Personal information” refers to data that can identify you directly or can reasonably be linked to you. This does not include anonymous or aggregated data that cannot be used to identify you. Depending on how you use our Services and where you reside, we may collect and process the following types of personal information:
Contact information: name, address, billing and shipping details, phone number, and email address.
Payment details: credit/debit card numbers, financial account details, payment methods, and transaction confirmations.
Account information: usernames, passwords, security questions, preferences, and settings.
Transaction history: products viewed, added to cart or wishlist, purchased, returned, or cancelled.
Customer communications: content of messages or inquiries sent to us.
Device information: data about your browser, device, network connection, IP address, and other identifiers.
Usage data: details of how you interact with our Services, such as browsing patterns and time spent.
We collect personal data from the following sources:
Directly from you: when you create an account, make purchases, communicate with us, or otherwise provide your information.
Automatically: through cookies, log files, and similar technologies when you access our Services.
From service providers: such as payment processors or marketing partners acting on our behalf.
From business partners or third parties.
We may use your personal information for purposes such as:
Providing and improving our Services: including order processing, payment handling, shipment, returns, customer support, account management, and personalizing your experience.
Marketing and advertising: to send promotional messages and display personalized ads based on your activity and preferences.
Security and fraud prevention: including account authentication, secure payments, fraud detection, and protection against malicious behavior.
Customer service: to respond to inquiries and support requests.
Legal compliance: to comply with applicable laws or respond to lawful requests from authorities, or to protect our rights and those of others.
We may share your data under the following circumstances:
With Shopify: which hosts our store and processes data as part of providing our Services.
With service providers: such as IT support, payment processing, analytics, logistics, or marketing services.
With marketing and business partners: to deliver relevant promotions and ads, subject to their own privacy policies.
With your consent or at your direction: such as to enable integrations with third-party apps or platforms.
Within our company group: including affiliates and subsidiaries.
As required by law or in business transitions: such as a merger, acquisition, or legal proceeding.
Shopify hosts and helps manage our online store. It collects and processes data to operate and enhance the Services. Shopify may use your data, including activity across other stores powered by Shopify, to provide advanced functionality and recommendations. In such cases, Shopify is responsible for handling your data and managing your privacy rights. You can find more information in Shopify’s Consumer Privacy Policy and access their privacy portal for rights requests.
Our Services may include links to external websites or platforms. We are not responsible for the privacy practices or security of those sites. We recommend reviewing their privacy policies before sharing any personal information.
Our Services are not intended for children. We do not knowingly collect personal information from minors. If you believe a child has provided personal data, please contact us to request its removal. We do not knowingly sell or share personal data of individuals under 16 years of age.
While we take reasonable steps to secure your data, no system is completely secure. Do not use insecure methods to transmit sensitive information.
We retain personal data for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.
Depending on your location, you may have rights such as:
Access: to the personal information we hold about you.
Deletion: to request that we delete your personal data.
Correction: to amend inaccurate or outdated information.
Portability: to obtain a copy of your data or have it transferred.
Opt-out: from promotional messages (via unsubscribe links in emails).
If you live in the UK or the European Economic Area, you may also have rights to:
Object to or restrict processing of your personal data in certain situations.
To exercise your rights, contact us or use applicable tools provided in our Services or by Shopify.